Industry Story of the Week
The Advertising Association (ASA) have launched a UK-wide ad campaign, targeting consumers with the aim to build public confidence, awareness and trust in advertising and its self-regulatory system. The campaign is the largest ever awareness campaign ASA have ever undertaken and is set to run across TV, Print, Online, Cinema and OOH over the next three months. The creative for the campaign features different businesses including Tesco, Marmite, IRN-Bru, Lloyds and Churchill and references the regulatory role ASA plays.
Podcast Story of the Week
Independent podcast network Acast has this week launched a keyword targeting tool for podcast advertisers which they claim will ensure contextually relevant advertising and brand safety. The new facility allows advertisers to target podcasts most suited to their brands using speech-to-text transcription technology. VP of advertising at Acast stated ‘With keyword targeting, brands can be part of the immediate conversation, whether that’s a major calendar event, breaking news story or even something as quirky as an interviewee’s favourite meal.’
Digital Story of the Week
LinkedIn have announced the rollout of a new suite of products designed to help businesses with their B2B marketing efforts across the networking platform. The launch forms part of the company’s larger strategy of engaging B2B brands. The new tools include a Revenue Attribution Report, Brand Safety Hub, Search Updates and a range of new ad formats including: Click to Message, Conversation Starter and Promoted employee posts.
TV Story of the Week
According to new research undertaken by PwC for ThinkBox, Broadcast video on-demand (BVOD) provides an average 4% increase in reach to a linear TV campaign targeting adults. Ultimately, campaigns that utilised both linear and BVOD work better. As to its ability to reach people in the UK, BVOD added a 4% increase in incremental adult (16+) reach to a linear TV campaign, a 6% increase for adult ABC1s and an 8% increase for 16-34s.
