Podcast story of the week
Paramount Global has appointed their new vice president of podcast editorial, Megan Marcus, in a move to expand their audio operations. Marcus’ background as a journalist and producer for CNN, CBS News, working on a diverse array of projects from ‘All there is with Anderson Cooper’ to ‘Mobituaries’. The podcast industry is currently on a rise, as huge networks such as Marvel create shows such as ‘Wakanda Forever: The official Black Panther podcast’, it’s more vital than ever that Marcus aids Paramount’s development to stay current in the rising industry trends.
Social media story of the week
Snapchat has partnered with the exercise sharing and tracking platform, Strava, for a new AR lens to help users measure and share their fitness completions. Through the new Strava Activity Lens, there’s more of an initiative to motivate people into working out for a fun reward as well as bringing out their competitive sides as there’s the option to compete with others from all around the world. The integration went live earlier this month as Snapchat have been promoting the new feature within their app.
Environmental story of the week
Following last years gathering at Cop26 in Glasgow, the Ad Net Zero (a UK ad industry coalition founded by the AA, IPA & SBA) Global Summit came together again this week, November 9th, in London in efforts to reduce the emissions created by the advertising industry. A series of ideas to tackle the issues were discussed, from properly regulating green claims and offering guidance to businesses, to using award ceremonies as an incentive to encourage the best practices. Cannes Lions awards announced last week that they will be adding a new criterion for growth, sustainability, and diversity to its 2023 awards in which Cop27 celebrated.
TV story of the week
Recent findings from a survey conducted by AppsFlyer, combining viewer and brand insights, has found that 98% believe connected TV will be larger than mobile advertising currently is. In addition, it’s clear that already 64% of businesses are running direct response campaigns on CTV because of its advantage in better targeting consumers with relevant, contextual ads. A substantial 86% of consumers are willing to see ads on CTV, especially if they are relevant to their interests. It’s estimated that consumers will happily watch 1.7 ads within 30 minutes of content, however these figures take a 220% jump to 5.8 ads as long as they have relevance.
