E-commerce story of the week
Google launches a brand-new shoppable music video, including Ludacris, to promote ‘Black-owned Friday. The large worldwide platform has switched up their strategy this year, the music video will feature over 100 options of shoppable merchandise from 60+ Black-owned companies with an additional interactive music video where the option to ask Ludacris questions is available. The influencer marketing through a platform as large as Google shines highlight to the associate manufacturers.
Social media story of the week
Marketers now have the ability to take a deeper dive into TikTok’s demographic information, thanks to the platform expanding their audience insights. The expansion allows for better targeting in future ads as well as helping brands discover new niche audiences beyond the traditional. Insights are available for all countries around the world and include interest hashtags, interactions, and custom audiences.
Audio story of the week
Commercial audio advertising opportunities is greater than ever as we see the largest audience of listeners. 75% of UK adults tune into commercial audio for an average of 15 hours every week, live radio remains the lead audio format, complemented by evolving on-demand audio services. The opportunity for advertisers to reach their brand audience in mass, whilst still accurately utilising contextual targeting will prove very useful for the near future and going into 2023.
