Commercial Radio Story Of The Week
The results are in for Q2 2022 RAJAR and it’s one to celebrate for advertisers because, for the first time in almost a quarter of a century, Commercial Radio surpassed the BBC in both reach and share with an unprecedented 3.7 million lead in reach. Overall, this key shift in listeners behaviour is giving advertisers a brilliant opportunity to speak to potential customers in their own environment; 65% of the UK population now listen to commercial stations every week and 64% of those are tuning in from home.
Social Media Story Of The Week
Snapchat is continuing to elevate in-stream shopping with their new AR feature, designed to make users social shopping experience even more interactive. With the introduction of shoppable AR stickers, users can effectively try on or add to existing content before purchasing. Whilst the update is not broadly released yet, it could be a mean tool to utilise for the e-commerce industry given that 72% of Snap users engage with AR elements each day, this could be on to something!
Consumer Behaviour Story Of The Week
As the UK wobbles over the precipice of another recession, consumer shopping behaviours are changing although, not as drastically as imaginable. According to market research by Kantar, 47% of consumers have made or are planning to cut back their general expenditure this year, however the majority are keen to steer clear of any harsh alterations to their current lifestyles. A surprisingly high amount of shoppers claim they will absorb 75% of price increases in grocery or fashion rather than avoid the purchase altogether but, the luxury category is predicted to suffer the greatest as 73% of consumers plan to cut back on spends.
OOH Story Of The Week
Amid another UK heatwave, Melanoma has partnered with Leith, a specialist design creative agency, to raise awareness on skin cancer caused by unprotected sun exposure. A degradable UV light poster, set to roll out across nationwide outdoor spaces supported by social, represents the damage caused by sunlight, bearing messages such as, ‘UV exposure has a hidden consequence’. The quirky and creative OOH display aims to highlight not only the dangers UV poses, but show the protection sunscreen can offer against it as a huge 86% of skin cancer diagnosis each year are considered preventable.
Brand Story Of The Week
Beer brand Corona is working hard to meet consumers increasing demands for a more sustainable world. They have opened registration for stays at their new ecotourism ‘Corona Island’ located off the coast of Colombia, which is said to be the world’s first single-use and plastic-free island with a Blue Verified designation from Oceanic Global. Expected to begin welcoming guests in summer 2023, the island plays into the brewer’s larger marketing strategy that routinely spotlights relaxation whilst emphasising the greener way of doing things.
