VOD Story of the Week
A recent OFCOM report has revealed that Generation Z watched seven times less broadcast TV than Baby Boomers. Viewers aged 16-24 consumed an average of 53 minutes of live broadcast TV, instead preferring YouTube, TikTok and streaming services. Currently, nine in ten 18-24-year-olds bypass TV channels and head straight to streaming when looking for something to watch, with Netflix the most common destination.
Agency Story of the Week
Creative marketing agency RAPP UK will trial a flexible working scheme for parents over the summer holidays. The scheme, entitled SOS (School's Out Support), will allow employees with children to work just 70% of their core hours over the Summer, with the option to make up the rest of their work time whenever suits them best. The agency is also supporting employees with children to work from home, with parents or guardians only required to come into the office for key client or team meetings during the holidays.
Industry Story of the Week
Last weekend, the Institute of Practitioners in Advertising (IPA) print ad appeared in The Financial Times, encouraging brands not to cut their marketing budgets. The organisation has forty years of evidence to back up its findings that short-term reactions are never as effective as long-term investments for brands – or the economy. Janet Hull, Director of Marketing Strategy at the IPA said ‘We hope to raise awareness of the commercial impact of brands and to provide marketers and agencies with the support they need to make the case for long-term investment.’
Social Media Story of the Week
LinkedIn has announced an array of new updates designed to facilitate discovery and engagement in the app. They will be trialling a new 'Discover' feed, more contextual info on job listings and updates for groups. The 'Discover' feed will use an algorithm to recommend content users may be interested in, based on their in-app activity. The new feed has been through testing over the past month and some users will now be able to access the 'Discover' tab in-app.
TV Story of the Week
Sky has announced the five winners for its sustainable advertising funds. The winning brands include Ecosia, Homethings, Royal Mail, Serious Tissues and Wuka. Each brand has received £250,000 in media to promote their values. Once the ads are produced, the brands will go head to head for a final round in December, which will give them the chance to win £1m in media value.
