Industry Story of the Week
The Government have announced a delay to the implementation of two key HFSS restrictions which would have had significant implications for marketers. The ban of ads for certain HFSS products on TV before 9pm was set to come into effect this January, but has now been pushed to January 2024. Advertising body, the IPA welcomed the delay and say it will give the industry more time to prepare. However, regulations relating to the restriction of HFSS products at checkouts, store entrances and aisle ends will still come into force from October 2022 as planned.
Radio Story of the Week
RAJAR, the official radio reporting body has released their results for Q1 of 2022 this week. Great success has been seen for Commercial Radio reporting its largest ever reach with 37.2 million listeners. The report also reveals that digital access now represents 65.8% of all radio listening. Heart has retained its position as the highest reaching network. However, Greatest Hits, Gold and Classic FM have all seen growth this quarter.
Social Media Story of the Week
TikTok has launched an ad product in an attempt to help ‘democratise’ the creator space. It will enable advertisers to crowdsource ‘authentic’ content from creators on TikTok, and turn top performing videos into ads, with the aim of improving brand affinity with media impressions. Creators who are at least 18 years old with more than 1,000 followers will be eligible to take part. The platform ‘Branded Mission’ is currently in beta testing and available to brands and marketers in the UK.
Partnership Story of the Week
Laurent-Perrier has collaborated with Made For Drink to create a ‘Chip Shop Scrap Snack’ designed to be paired with the Champagne. The product will contain scraps of batter, thin-cut fries and crunchy peas seasoned with salt and vinegar. Owner of Made For Drink, Dan Featherstone said the company wanted to show the timeless truth that a bag of fish and chips and a glass of Champagne remains one of the best food and drink marriages. The collaboration is going to be available from the 8th of June in 425 Sainsbury’s stores with an RRP of £1.75.
OOH Story of the Week
Footfall has returned to shopping centres according to Capital and Regional Report. In the last four months to the end of April footfall was up 193.3% when compared with the same period in 2021. This is great news for the industry as it means numbers have finally recovered, reaching the highest levels since restrictions were put in place in March 2020.