Media Owner Story of the Week
Spotify’s annual end-of-year recap which provides users with a customised deep dive into their listening statistics was released on Wednesday. This year they expanded features, with 456 million listeners also able to discover: tracks they favour at different times of the day, ‘listening personality’ and how many times they pressed play on their favourite song.
TV Story of the Week
ITV1 recorded its highest weekly viewing share in 20 years thanks to the success of the final of ‘I’m A Celebrity… Get Me Out of Here!’ and England’s match against the US in the Fifa World Cup. The I’m A Celeb final attracted an audience peak of 11.5 million viewers. Meanwhile, last Friday, the England v USA match delivered the broadcaster’s biggest day of the year with a peak of 18 million live viewers across television and non-linear devices.
Digital Story of the Week
The UK Government announced plans to introduce new laws to challenge the power of big tech firms and help secure the role of UK media in parliament last week. The proposal would give full power to the Digital Markets Unity (DMU) to develop a new regulatory framework for digital market, with high-quality news and public value content at the forefront for consumers in the UK market.
Social Media Story of the Week
Instagram has begun a limited alpha-test in which creators can share video content directly to Reels from select third-part integrated apps, enabling them to use tools they are comfortable with, minus interruptions to their workflow. Integrated Apps featured in this phase of testing include B612, Reface, Smule, Snow, Videoleap, Vita, VivaVideo and Zoomerang. The platform hopes to expand to more partners in 2023.
