Social Media story of the week
This week, Wednesday 7th, WhatsApp announced their latest in-app feature. In collaboration with the Metaverse, customisable avatars will be available for users to create lookalike versions of themselves. The avatars can be personalised with billions of different hair styles, facial features and outfits, as well as a range of different expressions and emotions available to all Android and iOS users. WhatsApp moves to keep up with the tech developments of today as Meta continues a huge growth in both popularity and engagement.
Industry story of the week
No doubt Gen Z’s are one of the more challenging demographics to target for marketers, with those aged between 18-24 being of the least likely to engage with traditional marketing. Many marketers and agency execs say there will be a focus on the younger generation come the new year to crack the gap in reach. Their lack of engagement forces advertising strategists to think of ways to create ads that present information truthfully in less time. It’s also apparent that Gen Z’s are more digitally-savvy than older generations, which could dramatically impact the choice of media channels used to advertise in 2023.
Influencer marketing story of the week
Eighteen months out from the release of Sky’s first streaming TV, Sky partnered with 182 influencers with the mission to generate a huge scale of excitement which would create a ‘thunderclap moment’ on social media. Through the large 85% competitor SOV they were able to obtain, and a 200%+ benchmark for reach delivered with 48 million. Overall, this influencer campaign demonstrated how the current growth in influencers and micro-influencers have great capacity to deliver ground-breaking results.
Retail industry story of the week
With the 2022 FIFA world cup well under way, all fans and spectators have gathered together in celebration and suspense. For the food and drink industry, according to a new report from consumer savings site VoucherCodes, the games will account for over £1 billion of retail sales. Advise from managing director, Maureen McDonagh, is to ensure incentives such as rewards or loyalty points are in full swing to keep the momentum going during the current climate. Still no doubt, the games are generating great business for the food and drink industry, as huge numbers of fans host friends and family, there’s endless opportunity for retailers to take advantage.
