Social Media Story of the Week:
TikTok have recently held their second annual ‘TikTok World Event’ in which they shared a plethora of new helpful tips. This included a range of ad news, insights, and previews on new promotional features helping marketers in the app. One announcement included the launch of their ‘Creator Marketplace Match’, this function will automatically generate lists of potential creative partners based on the brands brief. This function will in turn help creators secure branded partnerships faster than ever.
Digital Story of the Week:
Meta’s new move with Facebook now allows branded content on Facebook reels available to all creators globally. The idea is to extend opportunity to its short – form creators in turn increasing monetization in the Facebook app. The creators content Ads will also include a ‘Sponsored with’ label to further increase the reach of its partner relationships. The benefit of this should provide its users with a larger capacity for brands to partner with creators in whatever niche or category they fall in to.
Sustainability Story of the Week:
Barclays and Oxford University are coming together to form a ground – breaking sustainability project. They aim to establish sector decarbonisation pathways as well as methodologies measuring farm-level greenhouse gasses. The partnership will take course over three years and is said to be the first of its kind in order to improve the nations emissions data. The aim is said to align itself with the key targets concluded from the Paris Agreement.
TV story of the Week:
Yahoo is expanding its relationship with DirecTV Advertising which will include a new set-top box data function. This will allow Yahoo’s demand-side platform customers to activate TV usage data from millions of DirecTV households to enhance planning, activation and measurement of digital campaigns across DirecTV. By bridging the gap between linear and digital, this function should unlock new value for buyers backed by market – leading privacy protection protocols.
OOH Story of the Week:
Sky entertainment, in collaboration with Pixel Artworks has worked together to light up some of London’s most iconic landmarks by staging a guerrilla projection campaign marking the launch of Gangs of London Season 2. Using a total of 56 sites some locations include Waterloo Station, London Bridge and Harrods. The creative campaign developed by Sky Creative also includes a full range of activations across TV, cinema, digital and extensive social and influencer outreach.
