VOD Story of the Week
Netflix is making its audience data publicly available for the first time as it prepares to open its ecosystem to advertising subscription. Streaming leader Netflix is coming in line with top UK broadcasters by signing up to measurement from BARB just ahead of its tier launch. The app will now permit its shows to be like-for-like compared to broadcaster content.
DOOH Story of the Week
Despite currently only accounting for £20m out of a £901m market, programmatic buying within DOOH is expected to see rapid growth. Industry experts have weighed in on how to make the most of this opportunity. Kate Tovey from JCDecaux wants media owners to stay open minded as they enter a period of testing and learning – acknowledging that some campaigns will have a place for programmatic, while others will not. Nigel Clarkson from Hivestack said shared learnings from other media channels that have already ventured into programmatic will be key.
Radio Story of the Week
Leading Radio company Global announced an extension of plans to trim down advertising Ts&Cs. In February 2022, Global rolled out a project to reduce the burden of excessively long and unnecessary disclaimers in radio ads for the motoring sector. The project has now been extended to all radio advertising sectors. From the 1st of December 2022, radio stations operated by Global will no longer accept ads with Ts&Cs longer than 8 seconds. Research from Radiocentre discovered that disclaimers that are long and complex aren't helpful as listeners switch off.
Press Story of the Week
The Financial Times has reported a strong rebound from Covid-19 in 2021, returning to profitability and growing revenues by almost a fifth. Financial Times Limited saw a loss before tax of £29m in 2020 to a pre-tax profit of £4.3m at the end of 2021. The company sited a strong rebound from Covid-19 as a key reason as this had affected key revenue streams including print circulation, print advertising and live events.
Industry Story of the Week
News and Magazine publisher 'Reach', has revealed the extent to which an advertising blackout in the wake of the Queen's death in September affected revenue. The company saw a decline of 2.9% YoY across the quarter. However, the publications also saw a significant increase in circulation. The Daily Express and Daily Mirror grew their aggregate print circulation by 30% on the day following the Queen’s death. Despite the hit to ads in print and digital in September, the company remains positive, expecting an uplift for the final part of the year, traditionally the strongest for advertising
