TV Story of the Week
Channel 4 has partnered with consumer behaviour measurement firm ViewersLogic to develop a new tool helping brands to measure the effectiveness of their ad campaigns. The tool tracks viewer data using an incentivised rewards programme via their ViewersLogic app. The capabilities of this feature go as far as tracking when the TV ad has been viewed to the actual purchase by the individual.
Social Media Story of the Week
Instagram continues to grow its creative platform with features such as its new ‘Media Kit’ option. Using their ‘how-to-guides’ one can find tips and the latest updates regarding these features which holds a special focus towards increasing marketing powers for its users. Brands and influencers can now build a ‘Creator Portfolio’ in aims to attract more users to the platform as well as streamline their brand partnerships to promote further opportunities.
Sustainability Story of the Week
Quality Street’s wrappers are going green. The rustling, shiny plastic wrappers will shortly be replaced by a recyclable paper. After 86 years of foil wrappers the aim is to keep 2 billion wrappers a year out of landfill. The new paper wrappers are coated in a specially created vegetable-base to maintain the freshness of the sweets without hindering their recycling goals. The latest change is prompted by brand owner Nestlé’s commitment to over $1 billion towards sustainability and climate change concerns.
Partnership Story of the Week
Pinterest is partnering with big name beauty brand La Roche Posay amongst others to launch an in – person Beauty pop – up school in the heart of Soho. With ‘beauty’ being one of their highest searched categories on Pinterest, its guests can look forward to brand activations and creator workshops with an emphasis on hair, beauty and skincare. All panels at the pop – up will be based on the beauty trends set to forecast this Winter 2022 season.
Diversity Story of the Week
Virgin Atlantic updates gender identity policy. This involves removing their pre-existing requirement for people to wear gendered uniform options. The aim is to enable the Virgin Atlantic people to wear clothing that expresses how they identity or wish to present themselves. This includes changes to makeup and the visibility of tattoos for crew members and its front-line people.
