Digital story of the week
In aims of facilitating more direct sales for consumers on online platforms, Meta have launched new ‘collaborative ads’. The option will make it easier to drive direct sales in local markets, supporting local delivery businesses. Collaborative ads will allow restaurants or other specific packaged goods brands to promote their products, and then send consumers directly to a local delivery service. Meta’s newest development leans into the ever-changing wants and needs of online shoppers and encourages brands to adapt their awareness goals.
Brand story of the week
Waitrose admit their brand positioning is long overdue a refresh as they move to become more relevant. In the aim of highlighting their quality, taste, ethics, and value of produce, showing how food can make a ‘positive difference’, they’ve evolved their brand expression to ‘Food to feel good about’. Waitrose executive director commented on the rebranding, describing it not as a ‘dramatic change’ but to be more ‘challenging and provocative in the market’.
Partnership story of the week
Dove has partnered with Epic Games’ Unreal Engine’s education team and Women in Games to create a more diverse series of avatars, fighting the misrepresentation of women in Gaming. Dove discovered through conducting research that 62% of women feel misrepresented in video games. This campaign was launched during the EGX gaming event in London and will be supported by outdoor and social activations.
Social media story of the week
YouTube are opening possibilities for their creators; they can now feature and create music through the platform within their videos. The new collection will help creators make money through their platform, allow access to a wider range of music, and battle the struggle with copyright restrictions and licensing, which makes it difficult for popular music to be used legally.
Campaign story of the week
Project Everyone has created a ‘World’s To-Do-List’ campaign. Developed by Accenture Song, the campaign features a 1 minute and 45 second film aimed at world leaders, promising to achieve the list by 2030. The film will premiere at the UN General Assembly this week in NYC and then roll out to key cities around the world, urging action on the 17 Sustainable Development Goals. The video features each goal as a giant sticky note, flying off iconic global locations.
