Social Media story of the week
Instagram looks to copy the new and fast-growing app BeReal. Instagram’s latest feature in testing is a dual candid picture display, which will give users the option of taking a selfie whilst simultaneously capturing their surroundings on the back camera. This introduction to their platform follows very closely to BeReal’s app concept, where each day a prompt is sent to users at a random time, with a 2-minute time limit to respond, the app asks them to share a selfie of what they’re doing in that moment.
Digital story of the week
Following 5 years of hosting real-world nuptials, the fast-food chain, Taco Bell, are bringing its wedding services into the metaverse. This far-fetched but surprisingly successful concept is being introduced to the Metaverse as hybrid experiences become more common in marketing. The digital celebration will include much of what can be expected out of traditional weddings, toasts, exchanging of the vows, rings, and dances however, there’s also the option for those unable to attend to livestream the celebrations.
Audio story of the week
Spotify have reorganised its marketing team to enable more ‘nimble’ creativity within the audio platform and for its artists and listeners around the world. Since the restructuring in February, Spotify have been able to roll out almost weekly initiatives across its 10 key markets, allowing them to take on a role as a ‘contributor and shaper of youth culture on a more regular beat’ as well as enabling a 500% increase in creative output.
Campaign story of the week
The Frito-Lay brand Doritos are setting customers on a U.S. nationwide hunt for triangle shapes as part of a new “Triangle Tracker” promotion spanning social media and gaming. In partnership with Snapchat they have created a custom lens that converts real-world triangles into Doritos, along with generating a code to unlock prizes with the potential to win the $250,000 grand prize. Their complex scavenger hunt campaign recognises that consumers are eager to return to the types of involved brand experiences that were popular prior to the pandemic.
TV story of the week
Channel 4 have collaborated with property marketplace, OnTheMarket through a sponsorship to create a three-part TV series called ‘Finding The Cornish Dream’. The short series, produced with the help of MediaCom and Flicker Productions is their first ever TV branded entertainment partnership and will display an insight into local narratives and the estate agents’ lives as well as showcase the current booming housing market in Cornwall. Channel 4 senior branded entertainment lead, Katherine Marlow, added,’’ Cornwall serves as the ideal location to help promote the brand’s values on air and across our wider, collective platforms’’.
