VOD Story of the Week
ITVX is set to launch in Q4 of 2022, in time for the World Cup. The new streaming platform will replace the current ITV Hub providing 11,000 hours of new content. It is set to be the first AVOD and SVOD streaming service, allowing viewers to choose between free content funded by adverts, or pay a subscription service for ad-free content and exclusive shows. ITV hopes this will help with their attempts to appeal to 16-24s, a notoriously hard-to-reach linear audience.
Campaign Story of the Week
Coca-Cola, an official sponsor for the Fifa World Cup since 1978, have launched their World Cup ad 3 months ahead of the tournament. 'Believing in Magic' features a passionate football fan walking down the street, dreaming of her team winning the tournament, as her surroundings magically turn celebratory. ‘The Coca-Cola Fifa World Cup 2022 campaign, ‘Believing is Magic, celebrates and enhances authentic and simple moments of connection for football fans’ Brad Ross, vice-president of global sports and entertainment marketing at The Coca-Cola Company said.
Digital Story of the Week
Reddit announced they will be bringing audience contextualisation company, Spiketrap’s technology in-house. They hope to use AI-powered contextual analysis and tools to help Reddit improve in areas like ad quality scoring and boost prediction models for powering auto-bidding. The deal demonstrates Reddit's growing investment in its advertising business as it aims to make it easier for advertisers to target based on interest. The deal arrives at a time when Apple's consumer privacy tools have been impacting the effectiveness of online ads across major tech platforms like Facebook and Snapchat.
Press Story of the Week
Digital Magazine and newspaper app Readly launches podcasts as part of plans to sustain growth. Readly was among the companies that benefitted from the Covid-19 pandemic, with a boost to subscriber numbers as people had more free time and increased difficulties accessing print copies. Adding podcasts into the mix is just one of many innovation plans in the works to maintain their subscriber base, allowing users to engage with their favourite brands in a different kind of way.
Experiential Story of the Week
Plant-based food brand Zenb has rolled out a unique OOH campaign for the launch of its 100% yellow pea, gluten free spaghetti. The bespoke interactive billboards featured the message ‘No wheat but still fun to eat’ and are located outside the centre of King’s Cross Station, and will also be available at BoxPark Shoreditch from Saturday the 3rd of September. Commuters will have the chance to take home their own box of spaghetti via a ‘spin-to-win wheel’
