Radio Story of the Week
Radiocentre, the industry body for commercial radio announced Matt Payton would be replacing Ian Moss as CEO. Matt will have responsibility for leading commercial radio’s engagement with Government, regulators and political stakeholders, as well as overseeing the sector’s joint marketing and research activities with advertisers and agencies. His previous work involved securing greater operational freedom for commercial radio and formulating industry policy on the role of the BBC.
Partnership Story of the Week
Confused.com have signed a deal to sponsor all episodes of ITV soap Emmerdale, as well as episodes of classic Emmerdale that appear on ITV3. Starting from the 18th of July, the sponsorship will include bespoke content, branded digital and social media, licensing and on set activity. The programme draws in an average of 5 million viewers per episode. Samuel Day, Chief Marketer at Confused.com said the partnership felt right as ‘Everyday life can be confusing, as a brand we want to help people see the entertainment in this.’
Digital Story of the Week
TikTok has doubled down on its commitment to brand safety with the launch of its ‘Inventory Filter’ for advertisers. The tool will allow brands to pick a wider variety of options when deciding where their content appears. A family friendly brand could now filter out comedic violence from content it wants to appear next to. The inventory filter is embedded into the existing ads manager, broken down into three tiers of access: full, standard and limited. The filter has been rolled out following a successful testing phase, seeing ‘95%-99%+'.
OOH Story of the Week
Investment in UK shopping centres increased approximately 170% in the first half of the year. According to Knight Frank’s H1 2022 Retail Investment Report, investors looked to take advantage of attractive pricing ahead of an anticipated return to pre-covid shopping habits. Demand has focused on smaller in-town shopping centres, driven primarily by overseas and private equity investors.
Social Media Story of the Week
Weight loss searches on Pinterest have been down 20% since the platform banned weight loss ads. Pinterest updated its policy back in July 2021, which prohibited all ads with weight loss language and imagery. Subsequently, searches around healthy habits and body positivity have increased by around 50%. They are currently the only social media platform to introduce such a ban.