Campaign Story of the Week
Suicide prevention group CALM, have launched their biggest campaign to date, using last photos to show that suicidal doesn’t always look suicidal. The campaign began on Monday with 50 six and a half feet smiling portraits on London’s Southbank. However, on Wednesday it was revealed that the happy image was the last picture of a person before they took their own life. Visitors can scan QR codes, which link through to CALM’s website and find practical toolkits for suicide prevention. The exhibition is supported by a 90-second TV ad and OOH which directed people towards the exhibition on Monday. CALM hopes this will remove stigma and encourage open conversations about mental health.
Industry Story of the Week
Cannes Lions, international festival of creativity, has been taking place this week. The event lasts 5 days and is one of the largest gatherings in the creative marketing community. However, this year, the awards aren’t the only thing catching media attention. Greenpeace campaigners have been partaking in a series of stunts, protesting the industry’s work with fossil fuel clients. The most recent development saw protestors scaling the Palais and storming onto stage.
VOD Story of the Week
Sky’s June VOD update gives insight into last month’s programming and audience. According to the latest update, 60% of Sky Media VOD audience is ABC1. Top performing programming across VOD in May included The Staircase and The Time Travellers Wife on Sky Atlantic. Channel 5’s Bargain Brits in the Sun and Holidaying with Jane McDonald also made the list. Channels Sky Atlantic, Sky Comedy and Sky Documentaries are all accessed more via VOD than Linear TV. Sky Atlantic 77% is VOD viewing, Sky Comedy 59% and Sky Documentaries 60%.
Radio Story of the Week
Industry body for commercial radio, Radiocentre, has announced the return of flagship event ‘Tuning In’. It will take place on Tuesday the 20th of September at Kings Place in London. The event will be one of the first to be held in person since the pandemic and will explore the radio, media and advertising industries with sessions from a wide range of guests.
TV Story of the Week
Cathedral City has launched a three-year £5m advertising campaign, featuring a brand-new television creative. The ‘Our Make it Better Cheddar’ campaign will air on television in June and July, across linear, VOD, YouTube and social media. The creative features a young boy, his dad and a talking cow on a quest to discover what makes the cheese taste ‘so consistently delicious’ The brand also updated their packaging last month with a new design and plastic saving side opening.
