Social Media Story of the Week
Vodaphone is inviting tennis fans to join an augmented reality version of Wimbledon’s Centre Court in a partnership with Snapchat. This is just one part of the brands sponsorship, featuring Emma Raducanu as part of Vodafone’s aim to get young people into sport. The young tennis star appeared in a Snapchat Video call, congratulating them on winning at Wimbledon 2022, where they will see their name appear on Vodafone placards. They will then be invited to capture the moment by taking a photo with Vodaphone branded content.
Press Story of the Week
The final print issue of Time Out London hit the streets last week as the brand moves solely into the digital sphere. Their online audience consists of 76.2 million, across 333 cities, in 59 countries. New features will include short-form video, commercial partnerships, articles and activity across social media. The final issue marked 54 years of Time Out, celebrating their central role of London Culture and Life.
TV Story of the Week
Only 4% of UK TV ads featured disabled characters in 2021 according to research from Channel 4. This is despite 22% of the UK population having some form of disability. Their audit of disabled representation found ads with disabled characters were more likely to be older and five times more likely to be fronted by a high-profile disabled sportsman. Channel 4 have added the disclaimer that 2021 was a Paralympics year where such a fluctuation could be anticipation.
OOH Story of the Week
Media and entertainment group Global has retained its status as Britain’s biggest airport media owner after its Gatwick Airport advertising contract was extended for five years. The contract grants Global exclusive advertising rights throughout the airport, including an attention grabbing ‘welcome arch’ and standard digital screens spread throughout the terminals and departure lounge. The Airport shuttle also includes travelator wraps, platform and in-carriage displays and audio outlets.
Digital Story of the Week
Fives Hotels and Residence grew by 50% during the pandemic, while other hospitality chains suffered. They revealed Meta digital lead generation and HubSpot were key to improving customer connection and sales during this period. By leveraging Meta’s reach and optimisation, The Fives found it easy to reconnect with past guests to generate leads and by integrating their HubSpot CRM, they were able to connect with potential customers.
