OOH Story of the Week
Mental health charity Mind has launched its first work from Publicis’ health communications agency Langland- a campaign that seeks to change how we speak about mental health. On par with mental health awareness week (9-15th May), the focus of the campaign is to reach those who don’t currently relate to mental health campaigns and encourage them to reach out to Mind for support. An OOH print and digital campaign will be featured across the London transport network as well as two films created featuring Jords and James Smith, of rock band Yard act. From now until the end of May, the films can be seen across London cinemas and have been adapted for social media, where they will run across Snapchat, Instagram and Facebook, YouTube and Spotify.
Brand Story of the Week
The experience was inspired by the fact that 29% of people admit that they’ve added a picture with a dog to their dating profiles to improve their chances of success. Tinder will be taking over three public houses on 14 and 15 of May to host first dates accompanied by pets. Singles are invited to three pubs in different locations around the UK- London, Manchester, and Edinburgh where they can enjoy a Tinder- inspired menu. Laura Wilkinson-Rea, ‘’We’re so excited to be bringing together dog lovers and their dates IRL by launching our first pop-up pub experience, ‘’The bark & spark’’. In addition, to show some love to our four-legged friends, Tinder is donating to animal welfare charity, Battersea, to support the welfare work it does in helping both dogs and cats.
Advertisement Story of the Week
A series of Adidas ads have been banned by the Advertising Standards Authority due to their explicit nudity. Their aim for the #supportiseverything campaign was to highlight the beauty in diverse body types, focusing on how just one sports bra isn’t suitable for a variety of shapes and sizes. To promote the brand’s inclusive range of sports bras, Adidas tweeted an image that showed the bare breasts of 20 women- cropped to only show the torso. Complaints described the ad as ‘‘gratuitous’’ and said the us of nudity ‘’objectified women by sexualising them and reducing them to body parts’’. Adidas responded stating they ‘’intended to reflect and celebrate different shapes and sizes, illustrate diversity and demonstrate why tailored support bras were important’’.
Social Story of the Week
The global gaming community is massive and forever growing and judging by the amount of gaming- related content on the platform, many of these gamers can be found on TikTok. With the top 100 gaming-related hashtags on TikTok receiving more than 40 billion video views per month. In partner with this, TikTok’s gaming community Is also ready to spend! According to a recent survey, 65% of US TikTok users have made an in-app purchase within the last 3-6 months. The growing hype on TikTok is opening a wider opportunity for marketers, TikTok compliments traditional media. Viewing an ad on TV after viewing a TikTok creator ad increases memory encoding of the TV ad by 13%.
Tourism Story of the Week
Following the birth of interrail 50 years ago, the railway industry has come up with its best ever deal: half-price unlimited travel passes. The flash sale was extended until 11:59pm on Wednesday 11th May. Digital passes bought now can be used at any time in the next 11 months, during which time Covid restrictions on international travel may have been lifted. The passes allow for travel during either a one, two or three month trip to over 33 participating countries. Helen Coffey, travel editor of The Independent, ‘’Hopefully this will entice more Brits to try something new and get exploring.’’
