OOH Story of the Week
Sky have ‘blown away’ four minions with the speed of their broadband at a special build bus stop in West London. The activity forms part of their larger campaign to showcase their new ‘Gigafast’ broadband. The stop has been designed to look as though it is being swept away in the wind, with the minions struggling to hold it together. Passers-by are also hit with whirls of air, giving the illusion they’ve been hit with a burst of speed. Another special build can be seen at Stratford, where a branded slide allows shoppers to whizz down, rather than taking the stairs.
Brand Story of the Week
Burger King’s latest advertising campaign apologises for confusing meat lovers with their plant-based whoppers. The campaign titled, ‘Meat?’ plays on the visual similarities between animal products and the brands meat-free options with a series of close up Print and OOH ads featuring the tagline ‘Sorry for the confusion, meat lovers’. The ad actually features images of red pepper, beetroot and radicchio.
Diversity Story of the Week
The Institute of Practitioners in Advertising have revealed their 2022 iList, which names 30 inspirational game-changers for their commitment to driving inclusivity and diversity within the advertising industry. Notable areas of driving change include: harassment, diversity, sexuality and mental health, to name but a few. IPA President Julian Douglas said ‘Celebrating those that are striving to make our industry a better, more inclusive place is a vital part of driving meaningful change for the future of our industry.’
TV Story of the Week
Channel 4 reported its strongest year of revenue and financial surplus in the history of the channel. The broadcaster grew revenue by 28% to £1.2bn in 2021, with a financial surplus of £101m, exceeding rival ITV who saw growth of 24%. This comes after the Channel shifted priority in favour of being a digital-first broadcaster. Its streaming service All 4 received 1.5 billion views in 2021 and the broadcaster claims 80% of the UK’s 16-34 year olds are registered on the platform.
