Experiential Story of the Week
Tesco has launched a ‘hot cross brunch’ pop-up in time for the Easter holidays. The dining experience has taken over Iron Bloom in Shoreditch and will run until the end of today (Friday the 8th of April). The venue has been serving up a range of unusual Easter food including vegan hot cross bangers and mash followed by hot cross bun espresso martinis and a hot cross bun steak tartare for dinner.
Audio Story of the Week
Sports Direct have launched a podcast to guide Muslim runners safely through their training this Ramadan. Host Lutalo Muhammad is joined by British Muslim guest stars, encouraging runners to be mindful during this period, promoting wellness, mental preparation and balance. A live event will also take place during April at Sports Direct’s Flagship store in Oxford Street. Members of the public will be invited to learn more about the holy month and immerse themselves within the podcast.
Campaign Story of the Week
Channel 4 has partnered with Bauer to release a special revival issue of Smash Hits Magazine to promote the third and final series of Derry Girls. Smash Hits was a British pop magazine popular in the 1990's and the campaign draws on nostalgia to bring the audience back into the era where the show is set. More than 150,000 copies of the magazine will be handed out across the UK this week, featuring a pull-out poster and Derry Girls themed features. Copies were also included in this week's issues of Heat and Closer (on sale 5th April). The activity has been supported across OOH and digital.
Social Media Story of the Week
With a 9.2% share of the company, Elon Musk became Twitter’s biggest shareholder this week. The surprise investment sent Twitter stock soaring and analysts speculate what role Musk plans to take. One suggested he may try for an activist restructuring which could change the way Twitter polices its platform. The stake is worth nearly $2.9 billion and dwarfs that of Dorsey, who was the highest investor before Monday with a 2.3% stake.
TV Story of the Week
The UK Government announced on Monday they plan to move ahead with plans to privatise Channel 4, despite strong industry opposition. Moving forward, the legislation will need to be passed through the House of Commons and House of Lords, which could take up to 18 months or more. Bids for the broadcaster are expected to come in the next year with a view to complete the sale in early 2024 if approved. The Institute of Practitioners in Advertising (IPA) and David Attenborough are among key opposers of the scheme which could see the closure of 60 independent production companies.
