Social Media Story of the Week
Business networking social media platform LinkedIn has announced the launch of their new Podcast Network. The network has been created in partnership with Verizon and they hope it will make it easier for listeners to engage with creators and vice versa. Gyanda Sachdeva, vice-president of product management at LinkedIn, stated the podcasting network was a natural next step after the successes of their advertising business, which has seen a 43% year-on-year growth.
OOH Story of the Week
Adidas has installed eight statues of female changemakers on London's Southbank as part of a campaign to launch their new sports bra collection. The activity follows research that revealed London has more statues of men (21%) and animals (8%) than it does of women (4%). Each statue was created from a scan that was 3D printed in an environmentally responsible way and will remain by City Hall for two weeks, before being moved to long-term placements within the communities of the women involved.
Press Story of the Week
Digital Magazine sales grew by 20% from 2020 to 2021 according to results from ABC. The Audit Bureau of Circulations (ABC) released the circulation figures of digital publications in their latest audit, showing significant growth in readership throughout 2021. The Economist retained its spot as the UK magazine with the largest digital edition circulation, followed by Times Magazine. Political magazine, The Spectator also saw a 33% increase in its paid digital circulation throughout 2021.
Digital Story of the Week
The Department for Education has teamed up with Snapchat to create an augmented reality career fair to support its ‘Get The Jump' campaign. The campaign, created with M&C Saatchi, will showcase various career paths by getting other young people to share their experiences. Students can access the AR experience by selecting the 'Get the jump: skills for life' icon on Snapchat's carousel, or scanning the Snapcode to begin the virtual event.
TV Story of the Week
BARB TV data reveals top TV programmes from the 7th to 13th of February. Data is captured and delivered by BARB two weeks after airing to capture total viewing figures across both live and VOD audiences. ITV programmes ‘The Masked Singer’ and ‘Trigger Point’, a new thriller series featuring Vicky McClure, achieved audience rankings of 2 and 3. The top spot was held by BBC’s ‘Call the Midwife’, airing the penultimate episode ahead of the series 11 finale.
