TV Story of the Week
ITV have announced new streaming platform ‘ITVX’ is set to launch later this year, integrating advertising and subscription funded content. Viewers will be able to choose between the two tiers, with the option to trade up to receive no advertisements alongside additional content. They are also looking to adopt a new policy featuring 'streaming-first' exclusives. Content will initially launch on ITVX before making its way to their linear TV channels in the following months.
Experiential Story of the Week
To celebrate its partnership with Warner Bros for ‘The Batman’ launch, Papa John’s will be serving a limited run of Black Ghost Chilli Chicken Wings to fans across London. The signal will be projected into the sky and on buildings across Shoreditch, Hackney Wick, Fulham and Peckham. Consumers will need to keep an eye on the sky between 7pm and 10pm each evening to identify a location where a Papa John’s-branded food truck will hand out the free food. The campaign ends tonight, on the 4th of March.
Press Story of the Week
Reach has announced top-line growth figures for the first time since 2007. The UK publisher reported a 2.6% increase on 2020 with revenues of £615.8m. Digital accounts for 24%, offsetting the decline in print. Jim Mullen, chief executive, stated the brand would be focusing on product innovation and long-term growth throughout 2022.
OOH Story of the Week
This week, out of home media owner Global released their promotional video of the new Elizabeth Line. The release outlines the opportunities the new line will bring for clients, with an estimated 171m journeys in its first year. Digital formats are set to feature heavily with: 16 digital runways, 7 digital escalator ribbons, 4 digital gateways and 32 digital 6 sheets.
Digital Story of the Week
According to social listening platform Hubspot, British people are among the most active on Instagram. The platform's 2022 Instagram Engagement Report revealed 1.3 billion active users on Instagram, placing the UK third out of all countries. Engagement in UK and Ireland also surpassed last year's global average, coming in at 5.43%, nearly double 2020 rates. Top 50 profiles across the platform included a combination of brands, comedy pages, sports personalities and media outlets.
