Digital Story of the Week
O2 launched its first social campaign yesterday to promote the Samsung Galaxy Z Flip3 foldable phone. The campaign created a burst of noughties nostalgia, playing on the retro associations of flip phones, in The O2 arena. Additional edits of the film will appear on Instagram, Facebook and TikTok in the UK. TikTok creators Tega Alexander, Izzi de Rosa, Francesca Perks and dance choreographer Cruze Phlip will all be behind supporting content for the campaign.
Foodie Story of the Week
In reference to the controversial parties thrown at 10 Downing Street during lockdown, Butterkist’s tongue-in-cheek campaign poked fun at the entertainment factor of the scandal. A digital ad van pulled up outside the Downing Street gates, with the headline “Here for the drama”, while people in Butterkist hoodies handed out packs of sweet and salty popcorn. Passers-by, including journalists and MPs, were given the appropriate snack to accompany the unfolding drama. The hashtag #GoGrabTheButterkist also appeared on the van and sparked attention on social media, with Twitter users posting photographs of the vehicle and praising the stunt for its wit and creativity.
Partnership Story of the Week
A graveyard bench is a pivotal and recurring location from all three series of Ricky Gervais' After Life. And so, to promote the third series of the hit show, Netflix has teamed up with suicide prevention charity Campaign Against Living Miserably (CALM), installing 25 permanent benches in key locations around the UK, including Bath, Birmingham, Glasgow, Liverpool, Taunton and Surrey Heath. Each bench is inscribed with the words "Hope is everything" – a simple but significant quote from the show.
Diversity Story of the Week
More than 70% of entry-level job seekers value diversity over competitive salaries and career progression, Brixton Finishing School research has revealed. The survey asked 100 recent graduates of the school’s programmes – Brixton Finishing School and The ADcademy – what they valued most in a potential employer. The research coincides with an out-of-home campaign, launched this week, to promote the ADcademy’s 2022 programme.
Social Media Story of the Week
Twitter resurrects tweets from stars that brought their dreams to life. . The out-of-home stunt has resurfaced famous celeb tweets from before they were famous, to show dreams can come true. To inspire people to dream big, the billboard tweets have appeared in eight hometown locations of various celebrities. Beyond the OOH campaign, Twitter is donating nearly $1m to charities of the stars’ choice, including Boys and Girls Club, Destination Crenshaw, The 3-D Foundation, and UNICEF Canada. Elevating conversations that take place on its platform has been a long-term strategy for Twitter.
