Digital Story of the Week
Industry experts have pointed to digital offering opportunities for targeted engagement, with Radiocentre chief operating officer Matt Payton explaining that while the “vast majority of advertisers are investing in spot ads on linear radio the fastest-growing commercial line is for digital”.
TV Story of the Week
TV advertising will remain strong this year, with the rebound in spend experienced during 2021 forecast to continue, due to a change in consumer habits, according to Enders Analysis data. TV adspend, including video on demand, is forecast to reach £5.53bn in 2022, up 2% from an estimated £5.42bn last year. The figures forecast for this year show a slowing of the huge 25% rebound experienced in 2021, which came after TV adspend dipped to £4.35bn in 2020, but an overall uplift of 12% since pre-pandemic spend in 2019.
Diversity Story of the Week
After 30 years of silence, the former Top of the Pops host tells Nadine White about his experience of being one of very few Black TV presenters in Britain during the Nineties, behind-the-scenes politics and his views on current media diversity. Fortunately, according to Dortie, diversity in media has improved since the 1990s. “The progress has been good, I must say; Black representation on television is the best it’s ever been,” he says.
Social Media Story of the Week
Shopping on social networks such as Facebook, TikTok and WeChat is going to grow three times faster than sales from traditional channels over the next three years, according to a study released by Accenture. Social commerce, defined as transactions that take place entirely within the context of a social-media platform, will reach $1.2 trillion by 2025, up from $492 billion in 2021, the consulting company said in the report.
OOH Story of the Week
Recipe box delivery service Gousto has gone big on out of home for its latest brand campaign with takeovers in major UK train stations. At the centre of the campaign is a 70-meter takeover of the King's Cross tunnel, billboard ‘domination’ in Waterloo, and sequential ads in Manchester. Outdoor is a key channel for Gousto, bringing a digital-first brand into the physical world. The King’s Cross tunnel delivers an immersive and unmissable experience, while the Waterloo Domination is a well-renowned premium environment.