Partnership Story of the Week
Snickers UK has kicked off a winner with its latest campaign for the 2024 UEFA European Football Championships. Featuring football stars Bukayo Saka and Luka Modrić, the ads bring the brand’s classic "You're not you when you're hungry" message to life in a hilarious way. The players are shown making laughable mistakes on the pitch, blamed on hunger-induced confusion. The fun, relatable tone has scored points with fans, proving Snickers is still top of the game in clever, sporty campaigns.
Campaign Story of the Week
Boots’ “biggest-ever” beauty campaign has dazzled in Central London, ranking in the top 5% of UK OOH ads for women. Featuring a stunning 3D billboard at London Waterloo and sensory activations like a perfume spray at Westfield, the campaign grabbed attention and drove brand recall. With branding landing in the top 4% of UK OOH ads, Boots showcased its expansive beauty range while boosting sales by 6.9% year-on-year. A true retail standout!
2024 Round Up Story of the Week
From Channel 4's groundbreaking Paralympic campaign, Considering What?, to Coca-Cola's family-friendly New Guy, Marketing Week celebrates creativity at its peak. Highlights include Salesforce's AI-powered Candy Shop, Currys' TikTok humour winning Gen Z, and Charli XCX owning the summer with her Brat-inspired branding. Each campaign set benchmarks, blending innovation and audience connection. With success spanning retail, tech, and entertainment, 2024 has been a stellar year for marketing brilliance.
