Campaign Effectiveness Story of the week
Aldi’s Kevin the Carrot tops System1’s Christmas ad effectiveness rankings for the sixth year running, scoring a stellar 5.9 stars. Coca-Cola and eight other brands, including Sainsbury’s and Lidl, also hit the "exceptional" mark. Consistency is king, with recurring characters and nostalgia driving strong brand-building and short-term sales. System1 reveals 2024’s festive ads excel in storytelling, emotion, and familiarity—proving great ads can win hearts and boost sales simultaneously.
Brand Story of the week
Nestlé plans to spin off its Perrier and San Pellegrino water business starting January 1, aiming to reduce costs by £2.2 billion and boost growth. The new standalone division, led by Muriel Lienau, will focus on operational performance, sustainability efforts, and strategic partnerships to capture market opportunities. Nestlé also intends to increase its advertising budget to 9% of sales to stimulate growth and enhance its global brand presence.
Social Media Story of the week
Bluesky, the social media platform developed by former Twitter CEO Jack Dorsey, has seen a surge in popularity, especially following the 2024 presidential election. The platform now boasts over 18 million users, including high-profile figures like Lizzo, Mark Hamill, and Stephen King. Bluesky offers a customisable user experience, allowing users to select algorithms for personalised content feeds and use website addresses as handles.
