Campaign Story of the week
Doritos has turned snack time into a social media sensation with its "Triangle Tracker" campaign. Fans were invited to hunt for triangle-shaped objects in their everyday lives, snap a picture, and share it using the hashtag #TriangleTracker. From slices of pizza to street signs, the hunt was on! With prizes like Doritos merchandise and concert tickets up for grabs, the campaign sparked playful competition. The simple yet clever idea brilliantly used Doritos’ iconic chip shape to create a fun, engaging challenge that took over social media.
Brand Partnership Story of the week
One of the most unexpected brand partnerships of 2024 is the fun and quirky collaboration between Heinz and luxury retailer, Kate Spade. Combining the vibrant style of Kate Spade with Heinz’s iconic ketchup branding, the duo released a limited-edition collection that included colourful accessories featuring Heinz imagery. This unlikely partnership gained significant attention for its playful crossover between fashion and food, capturing both media buzz and consumer interest.
Social Media Story of the week
This week, TikTok launched its Search Ads Campaign feature in the U.S., allowing advertisers to target users directly on the app's search results page. Designed to capitalise on search-driven intent, especially among Gen Z, TikTok’s new feature challenges Google’s dominance in the search ad space. Early tests show combining TikTok Search Ads with In-Feed Ads can boost conversions by up to 20%, offering a powerful new tool for brands to engage users at key decision-making moments.