Partnership Story of the week

Sky Media and BP Pulse have teamed up to offer a unique EV charging experience. Their new campaign allows drivers to enjoy Sky Go entertainment while charging their vehicles at BP Pulse stations. This partnership combines convenience and premium content, enhancing customer downtime during EV charging sessions. With a playful nod to old-school drive-ins, this campaign uses geo-targeting and curated recommendations to connect with the growing number of electric vehicle households in the UK.

VOD Story of the week

Channel 4 is transforming its advertising approach, seeing a 16% dip in linear ad revenue as the TV market’s recovery stalled in 2023. However, the broadcaster’s digital revenues surged 10%, with innovative ad formats on its streaming platforms leading the way. This push toward digital has led to a record £52 million deficit, but the shift signifies Channel 4’s commitment to evolving with the changing media landscape and catering to a growing digital audience​.

Brand Rivalry Story of the week

Royal Mail is stepping up its holiday game with the "Send It Your Way" campaign, designed to rival Amazon’s delivery services. The campaign promotes its expanded drop-off options, now with over 5,000 locations, and highlights convenient parcel collection through a 60-second TV spot. Developed by AMV BBDO, the campaign emphasises Royal Mail’s trustworthiness and flexibility, offering customers more ways to send parcels during the busy Christmas period.