Campaign Story of the Week
E.l.f. Skin is taking a playful approach to skincare with its largest campaign yet, “Divine Skintervention,” targeting Gen Z. Led by comedian Megan Stalter as a devilish “Sinfluencer,” the campaign humorously promotes skincare “sins” like sleeping in makeup. Rolling out across social media, streaming platforms, and out-of-home ads, it’s set to make waves both in the U.S. and UK, reinforcing E.l.f.’s shift into entertainment and driving brand awareness through creative, culture-driven marketing.
VOD Story of the Week
Video-on-demand (VOD) services continue to shape the future of entertainment, with significant global trends emerging in 2024. A notable highlight is the 54% reduction in buffering across VOD platforms, improving streaming quality and user satisfaction globally. Services like Apple TV+ and Discovery+ have seen major growth, with Apple TV+ leading the charge in subscriber gains. Meanwhile, ad-supported models (AVOD) and free streaming (FAST) services are growing rapidly, with nearly half of households opting for ads in exchange for lower costs.
Social Media Story of the Week
Meta is making messaging more seamless for EU users, enabling Messenger and WhatsApp to integrate with third-party apps. YouTube has stepped up its AI detection, working to identify deepfakes and limit harmful content recommendations for teens. Meanwhile, Google is testing new designs in Search and Maps, including accordion-style interfaces and updated map pin shapes, all aimed at improving user experience.
