Consumer Behaviour Story of the Week
Old Habits Die Hard: Media Consumption Reverts to Pre-Pandemic Norms.
The IPA’s 2024 Making Sense report reveals that despite new channels, UK adults are returning to pre-pandemic media habits. Commercial media consumption has dropped slightly, especially among 16–34s, but digital platforms now dominate, claiming 59% of the share. People are sticking to old routines—video in the evening, audio in the morning—but smartphone use is soaring. As media consumption becomes more fragmented, more focused strategies are required to engage audiences in an increasingly dynamic digital landscape.
Social Media Story of the Week
2024 Social Media Trends: Shopping, Video, and DM Engagement Lead the Way!
Big updates are coming in 2024! Social commerce is expanding, with Instagram and TikTok making it easier for users to shop straight from posts. Social search is also gaining traction as people look to these platforms for product discovery. While short-form video is still popular, longer videos are starting to make a comeback, and more engagement is shifting to DMs. Authentic connections and influencer partnerships are also playing a bigger role in how brands reach their audiences.
Key Trends Story of the Week
Brits Reject Dynamic Pricing, Ad Tech on the Rise: Key Trends for 2024.
Almost 75% of Brits dislike dynamic pricing, especially after the recent Oasis ticket debacle, while 60% of consumers love personalised content. However, marketers are pulling back from X (formerly Twitter), with only 4% trusting it for brand safety. The global ad tech market is set for a 60% growth surge by 2029, while hospitality leaders face rising costs, leaving 49% confident about their future. A whirlwind of stats to keep you in the loop!
