OOH Story of the Week
Big news this week! The Village have been working hard behind the scenes, big shout out to Richard & Kat Schubert for pulling this one off in record breaking time, to launch an extremely exciting campaign across both YouTube and OOH. The campaign’s mission: to promote the one and only Taylor Swifts new album, The Tortured Poets’ Department, which launched today, Friday 19th April at 12am. In support, on Wednesday 17th we saw the launch of our dynamic QR codes across multiple major european cities, including London, Berlin and Paris. Each QR code leads Swifties to a separate piece of the puzzle, so they must work together to crack the code. We’re excited to be partnered with NYC based agency, MAS, for this brilliant activation campaign!
Social Media Story of the Week
LinkedIn has introduced a "Contribute Expertise" shortcut to its post composer to boost engagement with its AI-powered "Collaborative Articles." The feature, highlighting increasing popularity and a 270% rise in readership since September, directs users to relevant articles based on their expertise. Contributors can earn a "Community Top Voice" badge, adding credibility to their profiles. This update reflects LinkedIn’s strategic push to enhance interaction while minimising manual content creation efforts.
Marketing Mishap Story of the Week
Prime Hydration, founded by YouTubers KSI and Logan Paul, experienced a sharp decline in sales, with figures halving from £26.8m to £12.8m in one year. Initially booming, the brand now sees its products in bargain bins. Experts attribute the drop to the novelty wearing off and emphasise the importance of fundamental brand-building strategies over short-term hype. This trend highlights the challenges of sustaining interest in products propelled by social media fame and the importance of steady market entry and long-term commitment, principles that established competitors like Red Bull and Coca-Cola have successfully followed.
