Brand Story of the Week
Are Puma Sprinting Ahead!? Puma kicked off its boldest global campaign in a decade: 'Forever. Faster. See The Game Like We Do'. Launched this week, April 10th, the massive push aims to reposition Puma as the top performer in sports gear, featuring stars like Neymar Jr., and Jack Grealish across TV, social media, outdoor, PR and sale of point worldwide. Following a hefty restructure, Puma is racing to outpace rivals and captivate audiences worldwide with its largest marketing investment ever!
Campaign Strategy Story of the Week
Peperami revitalises its brand by reintroducing the 'Animal' mascot after a decade, tapping into consumer nostalgia. This move, part of a broader trend where brands like Morrisons and Tango are reviving classic assets, underscores the effectiveness of consistency in advertising. Research supports that ongoing campaigns outperform newer, less familiar ads, highlighting the importance of brand continuity in engaging consumers effectively over time.
Print Effectiveness Story of the Week
Kantar's 'The Works' study highlights effective print advertising from Specsavers, Rowse Honey, and Quaker, showcasing substantial brand engagement. Specsavers' ad, featuring its long-standing campaign, ranks in the top 1% for distinctiveness and 19% for humour. Rowse Honey's environmental message places it in the top 3% for positive brand impact. Quaker's focus on social contributions with its breakfast donation campaign enters the top 5% for societal impact. These ads illustrate print's significant role in enhancing brand equity and consumer connection.
