TV Partnership Story of The Week
Range Rover and Sky Media collaborated on a groundbreaking campaign for the launch of the Range Rover Sport, featuring a daring stunt at Iceland's Kárahnjúkar Spillway. Premiering during a high-profile Premier League match, the campaign, highlighted by 'The Spillway' film, utilized teasers, in-programme promotions, and innovative advertising techniques, amassing nearly 3 million views across multiple platforms. This strategic partnership not only elevated Range Rover's brand but also secured them a 2023 Marketing Week Award for Content.
Ad Controversy Story of The Week
The Advertising Standards Authority (ASA) banned Nationwide's ads after receiving 281 complaints, including from Santander, for misleadingly suggesting the building society wouldn't close branches. Despite a 'Branch Promise', Nationwide had closed 20% of its branches. The ASA ruled the campaign, part of Nationwide's largest rebrand in nearly 40 years, misled consumers into believing in a long-term commitment to keeping branches open, leading to the ban and a directive not to mislead about branch closures in future campaigns.
Ad Creativity Story of The Week
Heinz has unveiled 'The Last Drop' campaign, created in a record-breaking turnaround time of five days, to embody the speed of modern culture. Inspired by a viral social media video, the ad showcases consumers going to lengths to enjoy every last bit of Heinz products, reflecting the brand's global ethos 'It has to be Heinz'. The ad, part of Heinz's ambition to match the world's top brands, demonstrates its commitment to innovative, consumer-driven marketing.
