Social Media Story of the Week
Despite predictions of its decline, Facebook remains robust after 20 years, boasting over 3 billion monthly active users. While its cool factor wanes, Meta reports increased usage, particularly due to advanced AI recommendations. Though TikTok and YouTube draw more engagement, Facebook is regaining ground by merging entertainment and connectivity. As the dominant social network, it remains a vital marketing tool, maintaining relevance across generations and cementing its position as a global connector.
Brand Partnership Story of the Week
Heinz partners with gourmet macaron maker Fauchon to introduce the "Tomacaron" just in time for Valentine's Day. This unique creation blends Fauchon's renowned recipe with Heinz Tomato Ketchup, offering a fusion of sweet berries, rhubarb, ginger, and a hint of the iconic red sauce. Limited to 57 boxes, each containing eight macarons, the Tomacaron experience is available exclusively at Grand Café Fauchon in Paris. Non-Parisians can also participate in an Instagram competition to win a box.
Campaign Production Story of the Week
Virtual production (VP) is gaining traction in ad campaigns as brands and agencies seek alternatives to costly location shoots. VP, popularised by Disney's The Mandalorian, offers creative freedom and control. Utilising 3D-rendered environments, VP sets reduce costs, streamline production, and offer sustainability benefits. While VP isn't a one-size-fits-all solution, its potential for diverse settings and reduced environmental impact makes it a compelling option for brands aiming to balance creativity with efficiency and sustainability.
