Brand Story of the Week
The Post Office experiences a significant drop in brand health following the ITV drama, "Mr Bates vs The Post Office," which revisits the postmaster’s scandal. YouGov BrandIndex reveals a fall in reputation score from 6.4 to 4.8 and a decline in the brand index score from 4.6 to 3.1. The buzz score plummets from -1.1 to -4.5. The UK government plans to pass a law for the scandal's victims, offering an additional £75,000 in compensation. The drama becomes ITV's most-watched program in 2024, boosting the network's overall performance.
Digital Story of the Week
Global mobile ad spending is set to reach £315 billion in 2024, marking an 11% increase over 2023, according to Data.ai's State of Mobile report. The 2023 figure of £284 billion saw an 8% increase driven by short-form video and video-sharing apps. The report highlights the rise of generative AI, particularly in chatbots and art generators. Apps, particularly social and creator-driven, are key drivers of growth. The report also praises TikTok's impact, predicting it to become the highest-grossing app in 2024.
Campaign Story of the Week
PepsiCo's Bubly is offering a unique solution for Dry January participants with a limited "press for bubly" button. Leveraging GPS and LTE technology, the button delivers free Bubly directly to US winners in New York, Los Angeles, and Chicago. Participants all over the US have a chance to win, and 1,000 entrants receive a free 8-pack. Bubly aims to support Dry January commitments as the trend gains popularity, encouraging health-focused resolutions with a chance to win a year's supply of the zero-calorie sparkling water.
