Developing a bespoke measurement tool to ensure portfolio consistency.
Lifestory have a wealth of experience in creating quality homes that are tailor made for each stage of life. Lifestory consists of 3 brands with 32 locations across the UK. Each development has a separate target audience requiring us to create individual strategies to maximise conversions whilst maintaining a consistent approach across the portfolio.
We identified that a bespoke tool was required to accurately measure all developments individually, whilst also ensuring consistent metrics and results across the group. We worked closely with Lifestory to design something that was tailored for their needs, not the agency's. The resulting dashboard was created so that everyone could access and use it at any time ensuring real-time reporting and insights.
The feedback from the front-line sales teams has been very positive. With this structure we have been able to reduce the cost per lead by 91% year on year.
"Following the merger of our three brands; Anthology, Pegasus and Renaissance to become Lifestory, Village have been instrumental in creating new and effective processes for consistency across the different regions, providing excellent client representation, quick turnaround, great attention to detail and always work really hard at both a national and local level to provide us with the best opportunities possible." Amber Hawkes Group Marketing Director, Lifestory