- Raise awareness of SJs distinctive positioning and unique brand story.
- Drive trial and recruitment.
- Re-inforce the brand’s cult status and taste credentials.
LIGHT BULB MOMENT
The audience want authentic and credible stories, by showing consumers the unique brand world within their passions it would encourage discovery of SJ and keep the brand real.
- Brand recognition up 12%.
- Reaching over 8.6 million adults.
- Resulted in the biggest shift ever recorded within the brands health tracker.
- Social listening noted change in conversation evolving from fun to badass.
- Generating a further 6,500 facebook likes.
- Sailor Jerry claimed trial built to a new high post campaign.