Social Media story of the Week
Elon Musk has announced a new feature for content creators on Twitter, allowing them to download a list of information on their subscribers. This will include email addresses and other data points. The move is part of Musk's efforts to make the platform more creator-friendly and comes alongside his recent announcement that users can no longer access their accounts through Microsoft's TweetDeck.
Technology Story of the Week
Spotify has recently released a new AI-powered feature called Spotify DJ, allowing paid users in the UK and Ireland to enjoy an automated DJ experience. Developed in collaboration with voice technology experts, the feature uses AI to analyse user preferences and create customised playlists. It can also suggest songs based on what’s currently playing and even mix tracks together for a more seamless listening experience. This innovative feature is sure to revolutionise music streaming as we know it!
Influencer Marketing Story of the Week
Unilever, a global consumer goods company, is taking steps to reduce harmful stereotypes in branded influencer content. The company has called on other brands and influencers to join them in their initiative to create more inclusive and diverse content. Unilever has already banned all stereotypes from its own branded content and have created a guide to help influencers create more positive messages. Dove, one of Unilever's brands, has been at the forefront of this movement for years, with campaigns such as Real Beauty that challenge traditional beauty standards. Unilever is also cracking down on 'fake influencers' and marketing reliant on outdated stereotypes.
