Campaign Story of the Week
At the Cannes Lions International Festival of Creativity, creatives from Adam & Eve/DDB, TBWA\London and Grey London discussed the latest ads and how resurrecting slogans can be used to create powerful campaigns. For example, Miller High Life has replaced Leo Burnett's "I am Rich" campaign with ads that use ironic lines. Visa has also trimmed its slogan to expand its meaning for Olympic ads. Coca-Cola is another example of a successful ad campaign, using The New Seeker's track 'I'd Like to Teach the World to Sing' which became instantly recognisable.
Social Media Story of the Week
UK businesses are learning how to use WhatsApp from their Indian counterparts. With more than 500 million WhatsApp users in India, companies have become increasingly reliant on the messaging platform for communication, customer engagement and sales. UK firms are being advised to follow suit and incorporate WhatsApp into their strategies, as it allows for personalisation and creates a more human touch in interactions with consumers. The advice comes as companies continue to adapt to the challenges of remote working and the changing business landscape.
Gaming Story of the Week
Activision Blizzard has announced the launch of its latest game, Diablo IV, with a unique fan experience: a demonic chocolate boutique. The shop, named Lilith & Co., is located in Soho, London and is inspired by the game's main protagonist. It features edible chocolate sculptures ranging from weapons to a literal demon corpse. The venue also has a basement full of creepy surprises for over-18s only. Creative agency Zeitgeist produced the fan experience, which opens this weekend and promises to be an unforgettable experience for fans of the game.
