VOD Story of the Week
Netflix is finding success with its ad-supported tier plan. Netflix’s ad-supported tier, launched six months ago, has nearly 5 million active global users, according to a press release from the company. Since the beginning of the year, the tiered memberships have more than doubled and is also outperforming competitors. Consumers are over four times as likely to engage with an ad on Netflix compared to another service and are over 4.5 times as likely to engage with an ad compared to linear TV. Additionally, Netflix used its first upfront presentation to announce new ad options and partnerships with Nielsen and EDO.
Gaming Story of the Week
NYX celebrates LGBTQ+ gaming communities in new Pride campaign bringing awareness to anti-LGBTQ+ bulling online. They will be launching online spaces across multiple platforms including Roblox and Twitch. Additionally, 5 content creators will be using makeup to represent their favourite games. Throughout the campaign, launching during pride month, the brand will be putting on a series of livestreams focused on allyship, inclusivity and education. Consumers will then be presented with a quiz, receiving a certificate of allyship and 25% discount on their next purchase upon completion.
Podcast Story of the Week
Business podcasts hosted by women has seen significant growth across digital platforms. Since the latest United Nations Women's report claimed that 35,000 women gained business leadership skills in 2021, several business podcasts hosted by women have been popping up. Led by female entrepreneurs, the podcasts seek to educate listeners on the business industry. However, they are by no means a new development. ‘The Women in Business Radio Show’ hosted by Sian Murphy has been active since 2015, including honest interviews from businesswomen sharing insight, tactics and past experience.
Partnership Story of the Week
Pepsi launched a campaign with Bad Bunny in partnership with Apple Music. “Press Play On Summer,” pairs the beverage brand with global music superstar Bad Bunny. Consumers who purchase select bottles of PepsiCo soft drinks can scan a QR code to unlock three free months of Apple Music. The campaign aims to double down on connection to music culture during a season when 75% of consumers are listening throughout the day. According to Apple, over 100 billion songs are streamed every summer.
