DOOH Story of the Week
A new study from research company neuro-insight, commissioned by Ocean Outdoor, found DOOH ‘primes social media content positively’ and ‘people are drawn further to brands on social media when they have seen the brand coverage on DOOH first’. The study involved two cohorts in London and Manchester. Participants were shown DOOH content on TikTok and Instagram. Results showed increased brand perception, emotional response and dwell time for those who had seen the DOOH content IRL and then on social media.
Digital Story of the Week
Coca-Cola asks consumers to generate art with new AI platform, the winner will be featured on billboards in London and New York. Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI's GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Consumers in select markets can visit createrealmagic.com through March 31st to access Coke-branded elements for use in AI-powered art. Artists can submit work for a chance to be featured on digital billboards in London and New York.
Radio Story of the Week
Paul O’Grady is set to host a one-off Easter Sunday radio show on Boom Radio, following his departure from Radio 2. The comedian and presenter left his Radio 2 Sunday afternoon slot in August last year after almost 14 years. Paul O’Grady will be joined by his long-term producer Malcolm Prince, who also worked for Radio 2 until last year. The special Easter Sunday show on Boom Radio will begin at 2pm. Boom Radio co-founder Phil Riley said: “It’s testament to the success of Boom Radio that a broadcaster like Paul, at the top of his game, has agreed to join us for this Easter special”.
News Story of the Week
Premium digital advertising platform Ozone has secured a partnership with LGBTQ+ media brand PinkNews to become part of Ozone’s audience proposition for advertisers. PinkNews, which claims it has a global audience of more than 100 million unique users every month, has been covering and campaigning about LGBTQ+ news and issues for nearly 20 years. The new partnership follows Asian Media Group, Autovia, Buzzfeed UK, HuffPostUK and Mumsnet to join Ozone in the past year.
