Social Media Story of the Week
On Monday 13th, beauty brand Sephora announced their partnership with TikTok, announced their partnership created with the ambition of aiding new brands growth through the platform. The Incubator program aims to unite TikTok creators to brands from Sephora’s DEI- focused Accelerate program, whilst extending mentorship and resources to up coming brands. Initially, 12 brands have been selected to participate and have the opportunity to learn social content strategies. Sephora and TikTok have also released details of their focus being… ‘campaigns that invest in diversity.’
Campaign story of the week
A Guinness 0.0 campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, 50,000 free pints of Guinness 0.0 will be handed out during this St. Patricks day weekend. All those celebrating in Ireland this weekend have the opportunity to visit one of the 150 pubs across the Island involved in the campaign whereby they can redeem via the AnyExcuse app a zero alcoholic pint of the dark stuff.
VOD story of the week
Netflix are paving the way for more open-minded market research and data investigations. They have developed a culture of ‘honourable failure’ to help their teams take risks in their research and be experimental with new ideas. EMEA insights director Patrick Collins points out, one failed experiment still provides valuable learning and understanding when it comes to driving meaningful innovation in their work.
