Consumer Behaviour Story of The Week
It’s no secret that no and low alcohol has quickly made its way into the mainstream. With dry and ‘damp’ January coming to an end, what are experts predicting the 2023 drinks market to look like? With Google searches for non-alcoholic beer alone increasing by 49% over the last three months, the prediction is, popularity won’t be slowing down any time soon. Pinter Head Brewer, Andrew Potter says, collaboration between brands will continue to increase, we may be seeing more flavoured beers enter the scene, beer culture is shifting to a more inclusive experience and, with brewery tours now being so popular, the home brewing scene is growing.
Podcast Story of The Week
A deal between Fountain, the Podcast app that pays its listeners and podcasters, and Bitcoin firm, ZEBEDEE, has introduced the first ever bitcoin reward scheme whereby podcasters can give their audience the chance of ‘listening-to-earn’. The partnership’s model aim was to only spend money on listeners who actually want to listen to content and on its dedicated creators, instead of a more traditional ad campaign, allowing listeners and podcasters to get rewarded for the direct value they provide.
Campaign Story of The Week
Marketers are always on the think for new, unique and exciting campaign ideas. A recent collaboration between a renowned Japanese artist, Yayoi Kusama and designer fashion label Louis Vuitton, is bringing art to the streets of London in an unprecedented way. A series of mesmerising multi-coloured swirling and hypnotic lighting will be projected onto the iconic exterior of the famous London department store Harrods’ to celebrate the partnership, running until 13th February.
Social Media Story of The Week
TikTok’s now given its users the choice to expand their DM options. All users of the social media short-video platform can choose to accept incoming messages from anyone, in addition to friends, or shut off their inbox entirely. The push in new features could be a part of TikTok’s strategy to compete with their most rival platform, YouTube. YouTube are closer to the pure entertainment side, however don’t currently have a system for private messaging in place.