Brand story of the week
Heineken-owned Birra Moretti plan to host their own immersive TV show in a gorgeous Tuscan Villa. As a brand that has always tried to remain true to its roots, they want to show us Brits the Italian way. In a TV show inspired by the UK’s Love Island, they will be inviting out and filming influencers, journalists, and celebrities over the summer months. They carefully selected the Villa Collalto after meeting with the four generations of women currently running the Villa and felt it was the perfect fit to promote their brand authentically.
Social media story of the week
YouTube are exploring new ways of capturing engagement through experimenting with their newest feature, disappearing comments for creators, within the community tab. Similar to Snapchats popular concept, it will enable creators to post updates that disappear within 24 or 72 hours. This update could lead to new types of tactics for YouTube creators, including giveaways or merch discounts.
Film/TV story of the week
Netflix co-CEO confirmed the streaming platform will start showing adverts through a new, ad-supported tier, which will be launching soon. The introduction of ads to the platform is likely one of its many responses to tackle their decline in revenue caused by a shrinking user base. The company have always been transparent about their belief in not using marketing on the platform however, due to the decline they have decided to introduce ads only as an option for those wanting lower subscription prices.
Campaign story of the week
Nike celebrates Euro 2022 with call for greater investment in women’s sport, the aim of their new inspiring video ad is to praise the ‘outrageous confidence and skill’ in women’s football and increase acceptance and community around the sport for all genders. Developed by Wieden+Kennedy London, the campaign ‘Never Settle, Never Done’ features England’s captain, Leah Williamson as well as other top international female players. Nike also showed their support for the Lionesses in an epic display, projecting images of the players onto UK landmarks.
Tech giant story of the week
Amazon is being investigated by Britain’s antitrust watchdog following concerns for their practices in the UK which may be anticompetitive and result in a worse deal for shoppers. The Competition and Markets Authority are questioning whether the tech giants are distorting competition by giving an unfair advantage to its own retail business by misleadingly labelling ‘Amazon Prime’ products with 5* as well as how the company is using its third-party seller data.
