Consumer behaviour story of the week
Teens influence on their parents purchase decisions is higher than ever before, Kantar insights reveal. With technology usage and developments at an all-time high, teens are armed with cutting-edge knowledge and experience on food, fashion, home décor and travel. The modern family dynamics are shifting with the times, our industry need to ready an inclusive marketing plan that considers this influencer set’s incredible effect on purchase decisions.
Environmental story of the week
Budweiser are converting their ad views into solar lights in aid of developing communities overseas. They have teamed up with Good-Loop’s ethical adtech and organisation SolarAid charity for the launch film campaign. Each time someone views the ad it will translate directly into a donation. With plans to go live until early July, the initiative will help donate over 6,100 solar lights, saving families a total of £981,500.
Social media story of the week
LinkedIn has created new in-app features to build brand presence across the platform. The new engagement options allow users to add product listings onto their profiles, showcasing specific products and projects they’ve worked on in different roles. Additionally, LinkedIn is looking to extend its newspaper and article features to include #hashtags and @mentions to aid maximising engagement.
OOH story of the week
In an eye-catching interactive OOH display, Ice-cream brand Little Moons worked with Lucky Generals to engage with members of the public. The unique billboard in Tottenham Court Road, designed with arm holes, indulged spectators in ice-cream, thumb wars and high-fives. Tote bags, umbrellas and cinema tickets were also handed out. The campaign was so popular it created technical challenges to divert extra stock from retailers.
Tech story of the week
Tech giant Samsung has set the stage for its latest branded event in the metaverse this Friday 17th. The virtual concert’s being called, Samsung Superstar Galaxy and will take place in a virtual landscape designed to resemble a futuristic space station where visitors will embark on challenges guided by virtual smartphones. Hosted on Roblox, Samsung have been working closely with pop superstar Charlie XCX, the events chosen host. The event will be an interesting blend of pop culture, video games and virtual fashion.