Hinge’s Love Stories Zine: Story of the Week
Hinge’s “No Ordinary Love” campaign smartly leverages the popularity of #BookTok by releasing a zine featuring real-life love stories penned by literary stars. This innovative move aligns with Hinge’s “Designed to be Deleted” mission while engaging Gen Z with authentic, relatable content. By blending literature with digital dating, Hinge strengthens its brand identity and expands its reach, showcasing a creative marketing strategy that resonates with today’s young daters. A savvy play for long-term brand loyalty.
YouTube's Big Ad Break Gamble: Story of the Week
YouTube is rolling out longer ad breaks on Connected TV, grouping ads together to allow 50% longer viewing sessions without interruption. Viewers reportedly prefer this format, though some worry it could reduce ad engagement. With a mix of skip options and uninterrupted content, YouTube is betting on a win-win for both viewers and advertisers.
Bold Expansion Story of the Week
McDonald’s is set to invest £1bn in the UK, aiming to open 200 new restaurants and create 24,000 jobs over four years. The fast-food giant will trial smaller store formats and “Drive to” outlets, focusing on high street locations. This expansion comes after the company’s first sales dip since 2020, prompting a strategic rethink. McDonald’s is also enhancing its loyalty scheme, aiming to balance price and footfall, as it marks 50 years in the UK.
