Marketing Story of the week
In a cheeky move, Aldi duped wine enthusiasts at The Royal International Horse Show into believing they were sipping fine wines when, in fact, they were enjoying Aldi's budget bottles. Guests praised the aromas and complexity, unaware the wines cost as little as £4.99. The stunt highlighted Aldi’s rising wine sales, up 23% this summer. The supermarket’s survey revealed Brits are dismissing wine snobbery, with many preferring affordability over expert opinions.
Social Media Story of the week
Threads has surged to 200 million monthly active users, tripling its growth rate in the past month. Launched over a year ago and linked to Instagram, Threads saw a recent boost, adding 25 million users in July alone. This spike coincides with significant global events like the U.S. election and the Olympics, drawing users to the app. As Threads becomes a go-to platform for real-time discussion, it's poised for even more growth.
Promotional Strategy Story of the week
Pret A Manger is ditching its five-free-coffees-a-day subscription, offering instead a £10 monthly deal for 50% off up to five drinks daily. The change aims to focus on value for everyone. Previously, Pret charged £30 per month for the free drinks, a lifeline post-pandemic. The revamped offer promises affordability, as Pret slashes prices on key items like its organic coffee and croissants. The move marks a strategic shift in customer value and personalisation efforts.
