Social media Story of the week
YouTube is testing a new feature called Community Spaces to boost fan engagement, allowing channel fans to interact through text posts. This extension of YouTube's Community Posts, launched last year, provides dedicated spaces on selected creator profiles for fans to view updates and share their own posts. By enhancing engagement and facilitating positive interaction, YouTube aims to build stronger channel communities. Brands can leverage these new social elements to deepen their connections with audiences, enhance brand loyalty, and drive more interactive marketing strategies on YouTube.
Brand Engagement Story of the week
Diet Coke has been pushing its Diet Coke Break message since earlier this year when it launched new brand platform ‘Love What You Love, By You’. Following on from their engagement efforts, they’ve announced they’ll be launching cans and bottle featuring 150 names, echoing the successful "Share a Coke" campaign. The new "Diet Coke Break" packs aim to elevate drink breaks with personalised labels. Consumers can also win custom cans via a QR code. Pop-up spaces in London and Manchester will offer Diet Coke-themed nail art. This campaign seeks to build meaningful connections and boost engagement with loyal fans.
Brand Growth Story of the week
Superdrug's profits soared by 43.6% in 2023, fuelled by a 12% sales increase from exclusive discounts for loyalty members and a strong own-brand range. Sales reached £1.53bn, driven by the Health & Beauty card scheme, VIP Rewards, and a strategic blend of in-store and online offerings. The company's innovative promotions and marketplace proposition helped boost customer retention and attract price-conscious shoppers, positioning it for continued success.
