Campaign Creative Story of the Week

E.l.f. Beauty's "So Many Dicks" Campaign Shakes Up Wall Street. E.l.f. Beauty’s new "So Many Dicks" campaign creatively highlights the lack of diversity on U.S. corporate boards, using bold digital ads at Wall Street transportation hubs. The campaign, part of the "Change The Board Game" initiative, points out the disproportionate number of men named Richard, Rick, or Dick compared to women of diverse backgrounds. This eye-catching effort underscores the brand's push for increased corporate diversity and equity.

Brand Building Story of the Week

Diageo Uses AI to Build Authentic Consumer Connections. Diageo is leveraging AI to understand "real" consumer behaviour, driving brand innovation beyond products. Partnering with Codec AI, Diageo identified authentic consumer interests, leading to an immersive Apple Vision Pro app for Tequila Don Julio enthusiasts. This approach, explained by Ana de la Guardia, Diageo's global head of planning, uses deep consumer insights to create culturally relevant experiences, fostering closer connections with consumers and accelerating brand growth.

Social Media Story of the Week

Pinterest and Real Simple Launch First Shoppable Magazine Issue! Pinterest and "Real Simple" have teamed up to create the magazine’s first shoppable issue, “Best & Brightest.” Featuring over 120 editor-recommended products, readers can scan QR codes to access curated Pinterest boards for instant purchases. This collaboration, debuting in the June issue, marks Pinterest’s strategic move to enhance its shopping platform and engage users with a seamless, interactive experience.