AI Story of the Week
The turmoil at OpenAI is raising questions about the future of AI development, particularly its impact on social media projects. Microsoft, deeply invested in OpenAI, is positioned to absorb key staff or potentially form a new AI arm. Meta, another AI player, could benefit from OpenAI's fallout by acquiring talent and strengthening its partnership with Microsoft. Elon Musk's xAI project and Salesforce are also eyeing opportunities amid OpenAI's uncertainty. The outcome remains unclear as negotiations continue, but a potential breakdown of OpenAI could reshape the whole AI development landscape, benefiting other players.
Marketing Trends for 2024 Story of the Week
Hootsuite's 2024 social marketing trends report, based on insights from 4,200 marketers and 4,500 consumers, outlines key trends. It focuses on AI's rising usage with consumer concerns about authenticity, emphasising the importance of transparency. Platform trends reveal social marketing teams' concerns and performance optimisation. BeReal stands out for positive ROI, while X is facing challenges. Threads is also considered too early in its life cycle for any success.
Audio Marketing Story of the Week
AI's impact on the podcast industry brings both benefits and concerns. Positive aspects include personalised ads, improved cross-channel attribution, simplified creative measurement, easy transcription, quick research, and efficient brand safety audits. However, potential drawbacks involve listener scepticism due to AI-generated host-read ads, risks of deepfakes affecting brand safety, copyright and privacy violations, and the possibility of AI-generated content making podcasts monotonous with robots talking and subpar scripts. The overall implications highlight the need for careful consideration in AI usage within the podcasting landscape.
